The choice of the exposure risk window can influence risk comparisons due to misclassification of drug exposure possibly associated with risks that vary over time. A study of the effects of exposure misclassification due to the time-window design in pharmacoepidemiologic studies (Clin Epidemiol 1994:47(2):183–89) considers the impact of the time-window design on the validity of risk estimates in record linkage studies. In adverse drug reaction studies, an exposure risk-window constitutes the number of exposure days assigned to each prescription. The ideal design situation would occur when each exposure risk-window would only cover the period of potential excess risk. The estimation of the time of drug-related risk is however complex as it depends on the duration of drug use, timing of ingestion and the onset and persistence of drug toxicity. With longer windows, a substantive attenuation of incidence rates may be observed. The choice of prescription risk windows can, therefore, influence the estimate of exposure risks. Risk windows should be validated or sensitivity analyses should be conducted.